The average website takes about 15 seconds to load on a phone. Every second you shave off is revenue, ranking, and a customer who doesn't bounce. We measure the real numbers and fix the code that's causing them.
Core Web Vitals are three specific metrics. They are not a score you can fake with a plugin; they are measurements of what a real user experiences on a real connection.
How long it takes for the biggest visible element — usually your hero image or headline — to render. This is the number a customer feels as "the page finally loaded."
How quickly the page responds when someone taps, clicks, or types. A slow INP is what makes a site feel frozen — the tap registers, nothing happens, then everything jumps at once.
How much the page jumps around while it loads. You go to tap a button, an ad loads above it, and you tap the wrong thing. Layout shift is a trust problem, not just a metric.
Lab scores are useful. Field data is the truth. We look at both, and we test the same way your customers actually use your site.
Speed and accessibility share the same root cause: bloat. Fix the bloat and both improve at once.
None of this is inevitable. It is a choice made by the tools you were sold. We make a different one.
See our build standard →Performance and accessibility are not two separate projects. They are two symptoms of the same underlying problem: too much code doing too little. Fix the code and both improve together.
Field data, lab data, and a full resource waterfall. We establish the real baseline before touching anything.
Every script, font, image, and query gets a cost in milliseconds. We fix the expensive things first.
We delete what isn't earning its weight and rewrite what is, by hand. No new dependencies added.
Same tests, same throttled connection. If the numbers didn't move, we go back to step three.
Before/after captures, cost savings, and a written log — the same documentation you get from an accessibility audit.
Compliance is a legal determination. Only a court or your attorney can make it. Anyone who sells you a certificate claiming otherwise is selling you something they cannot deliver.
Caching helps, but it only hides the problem. If your pages are 4 MB of bloated HTML, caching serves 4 MB faster — it doesn't make the page smaller. We fix the weight, not just the delivery.
No. In most cases the fastest version of a page looks identical to the slowest one — the difference is what's loading behind it. We keep your design and remove everything that isn't earning its place.
It depends on what's slowing you down. If the platform itself is the problem — a page builder that ships a megabyte of CSS to render a heading — remediation only goes so far, and a rebuild is the honest answer. The audit will say which one you actually need.
Sub-2-second loads on a throttled mobile connection, and a 100 Lighthouse performance score. That's the standard we build to. If your site can hit it without a rebuild, we'll tell you. If it can't, we'll tell you that too.
No — the goal is a fast site for real users. Lighthouse is a lab tool; it's useful for catching regressions, but a 100 in the lab doesn't mean your field data is good. We chase the field numbers.
Often, yes. Removing heavy JavaScript, using semantic HTML, and setting real image dimensions all improve both at once. That's why we treat them as one project, not two.
Ongoing vigilance. We re-measure your Core Web Vitals on a regular schedule, so a new plugin, chat widget, or marketing tag gets caught before it becomes a problem. That monthly record is also useful documentation.
We've checked over 1,000 websites and documented the failures on video. Get a written audit showing exactly what's slow on yours — and a plan to fix it right.
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